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Shuchi Sarkar on Why the Most Important Feedback Is Never Pleasant to Hear

Shuchi Sarkar

Shuchi Sarkar is the Chief Marketing Officer at Creo, a company that produces natural and more sustainable cannabinoid ingredients through a fusion of technology and the ancient process of fermentation. She is an accomplished marketer with over 25 years of broad experience at leading tech companies like HP, Compaq, Motorola, and Ogilvy Advertising.

Before working with Creo, Shuchi was the Global Head of Marketing for HP’s digital printing business. She’s also received several industry awards, including EFFIEs, Cannes Lions, “Innovative Marketer by Economic Times,” and “WIM Digital Marketer of the Year 2017.”

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Here’s a glimpse of what you’ll learn:

  • Shuchi Sarkar shares her early career experience
  • The impact one of Shuchi’s favorite bosses made on her career
  • How setting your vision as a leader aligns your team with your goals
  • The value of creating diverse teams
  • Building microcultures within big organizations
  • The effect of COVID-19 on Shuchi’s leadership style
  • Balancing transparency and empathy when giving feedback
  • How Shuchi mentors her own daughter
  • The strengths that Shuchi attributes to her success

In this episode…

One of the most important aspects of leadership is being able to give effective feedback that helps your team learn and improve. While you want to support and encourage your team, you also have to be honest and direct. Shuchi Sarkar, the Chief Marketing Officer at Creo, believes that oftentimes the feedback that is the hardest to hear is exactly what people need to grow.

In today’s episode, Shuchi discusses her personal growth as a leader and how working for an international company influenced her leadership style. She also shares her experience growing up in Delhi, India and how she dealt with the bias that comes from being an Indian woman in a leadership role. Additionally, Shuchi talks about the differences between building culture in a big name organization versus a start-up company.

Join Shuchi Sarkar, the Chief Marketing Officer at Creo, and Dov Pollack in this episode of the Next Wave Leadership Podcast. Shuchi shares her leadership journey, from getting her start in advertising to leading international teams. She also provides her insights into developing your strengths as a leader, leading your teams through transformations, and the art of giving feedback.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Next Wave Leadership.

Founded by Dov Pollack, Next Wave Leadership is an executive coaching firm focused on helping CEOs, executives and emerging leaders overcome their limiting beliefs which is an essential part of creating a growth mindset culture.

If you are looking to grow as a leader and create a vibrant and innovative culture in your organization, Next Wave Leadership can help you get the results you want and need.

To know more about what we can do to help you and your team grow, visit our website at or send us an email at

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