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Lucy Basta, the Co-Founder of WorkWell: On Why Soft Skills Are Essential, How Communities Build Great Leaders, and the Importance of Speaking in Your Own Voice

Lucy Basta

Lucy Basta is an expert in technology, a leadership coach, and the Co-founder of WorkWell, a career-empowering community for women. Lucy and her co-founder, Whitney Cole, started the business to ensure that people of all kinds can equip themselves with successful careers in the tech industry. Lucy has had a diverse career, ranging from emergency room worker to Learning and Development Leader at Apple. From there, she found her niche in leadership coaching and professional preparation.

Lucy is a Professional Certified Coach (PCC) through New Ventures West and has a degree in Business Leadership and Management from the University of California, Berkeley.

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Here’s a glimpse of what you’ll learn:

  • What is WorkWell and why is their work so important?
  • How Lucy Basta transitioned from healthcare worker to leadership coach
  • The advantages and strengths of diversity
  • Lucy talks about cultivating skills in people to excel in their jobs
  • Community building and support for isolated employees
  • Important habits to unlearn in order to learn better habits
  • Why group coaching is more effective than one-on-one sessions
  • The power of working together and learning from others
  • Where Lucy sees herself in the future

In this episode…

Diversity has become more important than ever in the workplace. Not only is the topic essential as the cry for equality becomes unanimous, but it’s also an impediment for businesses. A lack of diversity can stifle creativity and stop you from reaching an expanding global market. A diverse team can reach new demographics and bring unexplored talents to the table. It truly is the best way for businesses to move into the future. And now, there are companies designed to help that process along.

WorkWell is a job accelerator that offers career search, interview skills, and a lifelong community for people entering the tech industry. Their goal is to help people secure these positions and help them transition into their new roles. There are some important skills that candidates should hone if they want to make it in the industry. So, what are they?

Dov Pollack sits down with Lucy Basta, the Co-founder of WorkWell, to learn about the importance of diversity in the workplace and the skills needed to work together. They start with Lucy’s own career and how she adapted at Apple as a fish out of water. Then, they chat about career preparation, the community building most corporations overlook, which habits to unlearn and how to replace them, and more. Find out more by tuning in to this episode of the Next Wave Leadership podcast.

Resources Mentioned in this episode

Sponsor for this episode…

Founded by Dov Pollack, Next Wave Leadership is an executive coaching firm focused on helping CEOs, executives, and emerging leaders create great places to work by creating great places to grow.

If you are a leader who is looking to differentiate your voice, own your story, and choose your path with purpose. Next Wave Leadership can help you get the results you want and need.

To know more about what we can do to help you and your team grow, visit our website at or send us an email at

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