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Erin Hatzikostas, Founder & CEO of b Authentic inc, On: Authenticity as a Strategy, Choosing To Play a Different Game, and Making the Compromise Calculation

Erin Hatzikostas

Erin Hatzikostas is the Founder and CEO of b Authentic inc, where she teaches people and companies how to use authenticity as a strategic advantage. Previously, she was CEO and President of PayFlex, leading a massive financial and cultural turnaround. She worked with Aetna for nearly two decades, honing her leadership and helping others find their own leading voices.

In addition to b Authentic inc, Erin is a board member for Orbit and is the co-host of b Cause Work Doesn’t Have to Suck, a podcast especially designed for Gen X women who are fed up with corporate life.

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Here’s a glimpse of what you’ll learn:

  • How Erin Hatzikostas’ life was changed in college
  • Erin’s career evolution and what she learned along the way
  • Turning Aetna around culturally and financially
  • Staying true to yourself in light of success
  • External versus internal validation
  • Authenticity as a powerful strategy
  • The work Erin does now after her first retirement
  • The influence of Tommy Boy’s comedy on Erin’s coaching

In this episode…

Each successful leader in the business space has a story to tell and hard-won wisdom to share. The common theme among many of the greatest stories is authenticity. These noteworthy figures have found their personal version of passion, authority, and helpfulness that got them to where they are today.

Erin Hatzikostas had two distinct stages in her career that formed her authentic leadership style. She not only turned around and led a company back on track to success, but now she coaches and leads others to do the same. This is her story about the power of authenticity.

In this episode of Next Wave Leadership, Dov Pollack sits down with Erin Hatzikostas, the Founder and CEO of b Authentic inc, to discuss her life and career and the lessons earned throughout. They talk about her time at Aetna, how she led the company toward a cultural and financial rebound, and how she found her authentic self. They also touch on what she is doing now through b Authentic inc.

Resources Mentioned in this episode

Sponsor for this episode…

Founded by Dov Pollack, Next Wave Leadership is an executive coaching firm focused on helping CEOs, executives, and emerging leaders to deepen their executive presence, differentiate their voice, and embrace the plot and promise of their story.

To know more about what we can do to help you grow as a leader, visit our website at NextWaveLeadership.com or send us an email at [email protected].

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